P3R Announces 2-Year Sponsorship Renewal with GNC Live Well
Title sponsorship includes the summer’s GNC Live Well Liberty Mile and the spring’s GNC Live Well Pittsburgh Health & Fitness Expo
PITTSBURGH – P3R, Pittsburgh’s premier race organization, announced a sponsorship renewal with GNC Live Well, a leading global speciality retailer of health, wellness and performance products headquartered in Pittsburgh. The 2-year deal will extend GNC’s title sponsorship of the summer-time GNC Live Well Liberty Mile as well as the spring’s GNC Live Well Pittsburgh Health & Fitness Expo for 2017 and 2018.
“We are very pleased to extend our partnership with P3R. From the GNC Live Well Expo at the Pittsburgh Marathon to the GNC Live Well Liberty Mile to numerous other events through the year, P3R has continued to deliver quality events,” said Jeffrey R. Hennion, Executive Vice President, Chief Marketing & e-Commerce Officer for GNC. “GNC has been fueling runners since 1935 from our hometown of Pittsburgh, and we’re excited to continue to be in front of the Pittsburgh running community throughout the year at these events.”
In 2012, GNC partnered with P3R to launch the GNC Live Well Liberty Mile, a premier road mile that offers one of the largest prize purses in the country attracting U.S. Olympians and world-class talent to the Steel City. GNC has also been the title sponsor of the GNC Live Well Pittsburgh Health & Fitness Expo since 2010. Each year the free event attracts 50,000 and showcases more than 100 vendors during the DICK’S Sporting Goods Pittsburgh Marathon weekend of events.
“This is great news for our P3R community,” said Troy Schooley, Senior Vice President, Partnerships and Sales at P3R. “GNC has a long history with us, and we are grateful for their continued support of our events. GNC’s commitment allows us to offer a top-quality, memorable experience at our events, attracting incredible athletes from around the world to Pittsburgh.”
Each year more than 40,000 runners from all 50 states and 20 countries participate in P3R’s signature races. The 2017 schedule of events includes 9th DICK’S Sporting Goods Pittsburgh Marathon (Sunday, May 5-7), 6th GNC Live Well Liberty Mile (July 28) and 5th EQT Pittsburgh 10 Miler (Fall Date TBD). For more information about P3R events, visit: www.P3R.org
About GNC Live Well
GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol “GNC.”
The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC’s broad and deep product mix, which is focused on premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, Total LeanTM, Pro Performance® AMP, Beyond Raw®, GNC PuredgeTM, GNC GenetixHD®, Herbal Plus® and under nationally recognized third party brands.
About the P3R
P3R is a nonprofit organization that is passionate about promoting the love of running and enhancing community access to health & fitness education and activities. Best known for organizing the acclaimed annual DSG Pittsburgh Marathon, we also run a variety of other high-quality races, events, and health & fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. The only criterion for participation is a desire to be happy, healthy, and active! Read more at: www.P3R.org