P3R Celebrates Milestone Year by Adding New Talent in Event Planning and Execution
The ‘go-to’ event planning organization in Pittsburgh promotes Troy Schooley to Senior Vice President of Partnerships and Sales and adds Jim Krejci as Senior Project Manager of Events
PITTSBURGH, PA – P3R, the nonprofit organizers of the DICK’S Sporting Goods Pittsburgh Marathon and other running events, respond to recent event growth with the hiring of Jim Krejci as Senior Project Manager of Events and the promotion of Troy Schooley to Senior Vice President of Partnerships and Sales. These new roles are part of P3R’s strategic plan to establish the company as the “go-to” event planning organization and lifestyle brand in Pittsburgh.
Krejci joins P3R to ensure the successful planning and execution of the growing list of the races that P3R manages each year. He brings vast experience in planning and executing marketing initiatives and events. Prior to P3R, he was the Partnerships & Events Director at 84 Lumber Company.
“As our organization grows, we realize the importance of consistency and focus in establishing a premium experience for our runners through our events,” said Patrice Matamoros, P3R CEO. “Jim will help provide the leadership to our growing team, and his duties will help P3R continue to build its presence as an event management company and lifestyle brand. All who engage with P3R can expect a personal challenge, an exceptional experience, health and fitness expertise and insider access to an incredible city and region.”
Schooley joined P3R in 2013 and has doubled the size of the sponsorships portfolio across a series of events, including the DICK’S Sporting Goods Pittsburgh Marathon, GNC Live Well Liberty Mile and the EQT Pittsburgh 10 Miler. Under his direction, his team has signed multi-year sponsorship renewals with national brands, including DICK’S Sporting Goods, UPMC Health Plan and FedEx Ground. His team also brought new partners to the portfolio including Brooks Running, E-ZPass, Ainsworth Pet Foods and Bank of America.
Schooley also has been an integral part of the expanding P3R brand by working closely with races, including Pittsburgh Penguins 6.6K Run and Family Walk, Flyby 5K and other races. In 2015, he successfully launched P3R’s Gear Store, an online apparel store that offers exclusive training gear for the DICK’S Sporting Goods Pittsburgh Marathon and the Steel City Road Runners.
This growth signals P3R’s investment and commitment to providing race participants a top-quality experience from start to finish. In 2016, more than 40,000 runners from all 50 states and 20 countries participate in P3R’s signature races, including the DICK’S Sporting Goods Pittsburgh Marathon, GNC Live Well Liberty Mile and the EQT Pittsburgh 10 Miler. P3R also was the operational force behind other popular Pittsburgh endurance events including the Pittsburgh Triathlon, Pittsburgh Penguins 6.6K Run & Family Walk and Flyby 5K. For more information about P3R events, visit: P3R.org.
About the P3R
P3R is a nonprofit organization that is passionate about promoting the love of running and enhancing community access to health & fitness education and activities. Best known for organizing the acclaimed annual DSG Pittsburgh Marathon, we also run a variety of other high-quality races, events, and health & fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. The only criterion for participation is a desire to be happy, healthy, and active! Read more at: www.P3R.org