P3R and Brooks Running Extend Partnership Through 2026

PITTSBURGH, PA  – P3R has renewed a partnership with Brooks Running through 2026. Through the partnership, Brooks Running will continue to be the official footwear and apparel sponsor of P3R’s signature events including the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events, EQT Pittsburgh 10 Miler & 10K and the Fleet Feet Liberty Mile. Brooks has been the official footwear and apparel partner of P3R and its events since 2016.  

“We are thrilled to continue our partnership with Brooks, a brand that is as passionate about inspiring people to run and MOVE as we are,” said Troy Schooley, P3R CEO. “For the past eight years, Brooks has helped us deliver our promise of offering the best possible experience to our participants. We look forward to continuing our collaboration with them to inspire even more people to embrace the love of moving.”    

DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events participants will have the opportunity to purchase Brooks co-branded gear, such as a finisher jacket and other training gear. Brooks will also continue the tradition of creating an official Pittsburgh-themed running shoe that celebrates the DICK’S Sporting Goods Pittsburgh Marathon with its black and gold colors. The Pittsburgh-edition of the Brooks Revel 6 is scheduled to release in spring 2024.  

“Brooks and P3R share a goal of inspiring any and all to move and a belief that running can change lives,” said Ed Riegert, Director, North America Retail & Events Marketing at Brooks Running. “The DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events and other P3R events represent some of the best sporting events in the Pittsburgh area. We’re thrilled to continue this partnership and bring Run Happy to all P3R event participants.”  

Each year more than 50,000 runners from all 50 states and 20 countries participate in P3R’s events and programs. The 2023-24 schedule of events includes the 2023 EQT Pittsburgh 10 Miler & 10K (Nov. 5), 2024 DICK’S Sporting Goods Pittsburgh Marathon (May 3-5), 2024 Fleet Feet Liberty Mile (TBD Summer 2024), and many other programs and partner events. For more information about P3R events or programs, visit www.P3R.org.  

About P3R

P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. As part of P3R’s non-profit mission to inspire any and all to MOVE with us, we provide premium event experiences and robust programming - including the Run for a Reason Charity Program, award-winning Kids of STEEL program, Pittsburgh Corporate Challenge, RUN Varsity, and more - that engage everyone in the Western Pennsylvania community and beyond. 

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About Brooks Running

Brooks Running creates market-leading performance footwear, apparel, run bras, and accessories distributed to runners worldwide. Brooks’ purpose is to inspire everyone to run their path by creating the best gear, tools, and experiences. Founded in 1914, the company continues to deliver accelerated product innovation and engagement with runners, walkers, and everyone who puts one foot in front of the other. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.