P3R Announces Neversecond as Official Nutrition Partner, Launching Education Series and Marathon Starter Packs

Pittsburgh, PA– P3R is excited to announce a new partnership with Neversecond, a leading sports nutrition company, as the Official Nutrition Partner of all P3R events in 2025. This collaboration is set to enhance the experience of runners at every level, offering both on-course support and educational resources to help participants reach their full potential.

As part of this partnership, Neversecond will provide on-course nutrition and hydration at all P3R events, including the DICK’S Sporting Goods Pittsburgh Marathon, America’s Mile presented by VisitPITTSBURGH, and the EQT Pittsburgh 10 Miler & 10K. From start to finish, runners can expect scientifically formulated fuel that will keep them energized and hydrated, giving them the confidence to perform their best on race day.

Beyond race day, P3R and Neversecond will launch a Nutritional Education Series that focuses on the essentials of race nutrition. This series will feature expert insights from Neversecond’s team of nutrition specialists and athletes, helping participants understand how to fuel their bodies for optimal performance during training and racing. Topics will cover hydration strategies, carbohydrate intake, electrolyte balance, and much more.

“This partnership goes beyond just race day. Our goal is to provide lasting resources that empower runners to perform their best year-round,” said Troy Schooley, P3R CEO. “With Neversecond’s on-course support and educational series, we’re offering a full-circle experience that gives participants the tools to succeed before, during, and after the race.”

In collaboration with 4RUN2,  Neversecond will also be launching Marathon Nutrition Starter Packs. These packs are designed to provide marathon participants with everything they need to fuel effectively during training and on race day. The starter packs will include a curated selection of Neversecond’s most essential nutrition products, ensuring that runners are well-equipped to meet the demands of training.

"We firmly believe that the right fuel and hydration can make all the difference in a runner's journey, from training all the way to race day," said Bill Armstrong, CEO at Neversecond. "By collaborating with P3R to offer both our Marathon Starter Packs and on-course support, we're ensuring that runners are well-equipped to meet the challenges of their next race."

This partnership is another step in P3R’s commitment to providing top-tier resources and experiences for its participants. By teaming up with Neversecond, P3R is not only ensuring that runners have access to the best possible nutrition on race day but also offering valuable education and tools to help them prepare and perform at their best.

For more information on this partnership and upcoming P3R events, visit www.P3R.org

About P3R

P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. As part of P3R’s non-profit mission to inspire any and all to MOVE with us, we provide premium event experiences and robust programming - including the Run for a Reason Charity Program, award-winning Kids of STEEL program, Pittsburgh Corporate Challenge, RUN Varsity, and more - that engage everyone in the Western Pennsylvania community and beyond.  

About Neversecond  

Neversecond is a global leader in performance nutrition for endurance athletes. Our system of fuel and hydration products is designed to help everyday athletes simplify their protocol and perform their best.   Instagram: @never.second