WTAE Channel 4 Extends Partnership with DICK’S Sporting Goods Pittsburgh Marathon Through 2028

PITTSBURGH – P3R announced today an expanded, multi-year media partnership with WTAE Channel 4 that will continue the station’s role as the official broadcast partner of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events through 2028.

The partnership also expands WTAE Channel 4’s role as the official broadcast partner of several of P3R’s signature events, including the EQT Pittsburgh 10 Miler & 10K, Pittsburgh Parade Day Dash and America’s Mile Presented by VisitPITTSBURGH. Together, the expanded partnership will provide more opportunities to tell the stories of the people and communities that make Pittsburgh’s running scene unique.

WTAE has been the official media partner of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events since 2025. Through the renewed partnership, WTAE will provide comprehensive coverage across television and digital platforms, bringing the energy, excitement and community impact of P3R’s events to audiences throughout the region and beyond.

“Strong media partnerships give us an opportunity to tell more of the stories that make P3R and Pittsburgh’s running community so special,” said Jim Popovich, P3R CEO. “This renewal will help us reach more people, showcase the many ways people MOVE with us and shine a spotlight on Pittsburgh as a world-class running city. We’re excited to continue working together to bring the energy and impact of our events to an even broader audience.”

Coverage will include:

• A special episode of The Chronicle highlighting the stories, spirit and community impact of the DICK’S Sporting Goods Pittsburgh Marathon.
• Live coverage throughout Marathon Weekend, including:
  • Saturday’s Family Day festivities, including the U. S. Steel Pittsburgh Champions Mile, UPMC Health Plan/UPMC Sports Medicine Pittsburgh 5K Run, Sheetz Pittsburgh Toddler Trot, Chick-fil-A Pittsburgh Kids Marathon and Pittsburgh Pet Walk.
  • Race Day Show on Sunday featuring start- and finish-line interviews, on-course neighborhood highlights, elite race updates and inspiring stories from participants and the Pittsburgh community.
• A dedicated finish-line camera streaming live on WTAE’s digital platforms, including Very Local, WTAE.com and the WTAE mobile app, giving family, friends and fans around the world a front-row seat to cheer on their runners.

“The Pittsburgh Marathon brings together so much of what makes our community special,” said Charles W. Wolfertz III. “WTAE Channel 4 is proud to continue our partnership with P3R and share the stories behind these events — from elite athletes and longtime runners to first-time participants, families, volunteers and the charitable organizations making a difference. We look forward to bringing viewers closer to the people, neighborhoods and moments that make Marathon Weekend a celebration of Pittsburgh.”

The expanded partnership will also bring increased coverage to P3R’s other signature events throughout the year, giving audiences more opportunities to experience the energy of Pittsburgh’s running community and the many ways people across the region MOVE.

The 2027 DICK’S Sporting Goods Pittsburgh Marathon Weekend will return April 30–May 2 and is expected to welcome more than 55,000 participants from all 50 states and dozens of countries to Pittsburgh. The event also will host the 2027 USATF Half Marathon Championships. From first-time participants to seasoned racers, the weekend offers an event and experience for every age, pace and ability. For more information, visit ThePittsburghMarathon.com.

About the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events

The Pittsburgh Marathon was held annually from 1985-2003. After a five-year hiatus, the DICK’S Sporting Goods Pittsburgh Marathon was relaunched in 2009 and debuted with a sold-out field of 10,000 participants. It has grown each year since, evolving from a single race day into a weekend of events for the whole family that annually attracts more than 50,000 runners. Read more at: ThePittsburghMarathon.com

About P3R

P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. As part of P3R’s non-profit mission to inspire any and all to MOVE with us, we provide premium event experiences and robust programming - including the Run for a Reason Charity Program, award-winning Kids of STEEL program, Pittsburgh Corporate Challenge, RUN Varsity, and more - that engage everyone in the Western Pennsylvania community and beyond.  

About WTAE CHANNEL 4  

WTAE is a digital multi-media company providing news, weather, sports, information, and entertainment content on WTAE Channel 4, WTAE.com, Very Local and Cozi TV. Pittsburgh’s Action News 4 is honored with prestigious broadcast journalism awards including the Peabody and Edward R. Murrow Award. Pittsburgh’s Action Weather 4 is western Pennsylvania’s most recognized weather forecast provider and is available on air, online, and on smart phones. WTAE Channel 4, the ABC station in Pittsburgh, the nation’s 26th largest media market, is owned by Hearst Television.