P3R Unveils Dynamic New Tagline "Keeping Pittsburgh Moving"

PITTSBURGH – P3R, Pittsburgh’s leading full-service event management organization renowned for its transformative sporting events and captivating experiences, proudly announces its inspiring new tagline: "Keeping Pittsburgh Moving." This strategic evolution of the brand reflects P3R's unwavering commitment to creating innovative and unforgettable events and experiences that unite and inspire.  

For the past 15 years, P3R's tagline, "Keeping Pittsburgh Running," has resonated with participants, partners, and clients alike. As P3R's expertise has expanded beyond running to include cycling and other sporting events - including the 2023 National Senior Games - the organization has recognized the need for a tagline that encompasses a broader range of activities.  

"'At P3R, our expertise, abilities, and potential extend far beyond running," said Troy Schooley, CEO at P3R. "We are excited to embrace a more robust vision that invites individuals of all ages and abilities to join us in the pursuit of life-changing event experiences, regardless of their sport."  

P3R has played a pivotal role in organizing renowned events for esteemed clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, Pittsburgh Penguins and more. Most recently, P3R organized and managed the 2023 National Senior Games in Pittsburgh, hosting more than 10,000 athletes from across the country competing in 21 different sports.  

“The P3R team triumphed throughout the National Senior Games this past July, organizing 21 different tournaments happening simultaneously at 20 different venues in our region,” said Jennifer Hawkins, Executive Director at SportsPITTSBURGH. “Their achievement exemplifies their expertise and showcases their capabilities in managing and orchestrating large-scale, impactful events.”  

The expansion of P3R's tagline coincides with the organization's renewed commitment to creating premium event experiences and robust programming. This includes the award-winning Kids of STEEL program, the Run for a Reason Charity Program (which raised more than $1 million in 2023 for charities in western Pennsylvania), RUN Varsity, the FedEx Pittsburgh Corporate Challenge, and more, all aimed at engaging individuals of all ages in the Western Pennsylvania community and beyond.  

"We are dedicated to igniting a passion for movement and wellness through sport in our community," added Schooley. "The new tagline 'Keeping Pittsburgh Moving' reflects our mission to inspire any and all to move with us and will help us create lasting positive impacts on the lives of individuals and families."  

P3R invites participants, partners, clients, and potential allies to join them in celebrating this exciting evolution. The organization encourages everyone to follow them on social media and visit their website at to learn more about their upcoming events, initiatives, and opportunities to get involved.  

About P3R

P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. As part of P3R’s non-profit mission to inspire any and all to MOVE with us, we provide premium event experiences and robust programming - including the Run for a Reason Charity Program, award-winning Kids of STEEL program, Pittsburgh Corporate Challenge, RUN Varsity, and more - that engage everyone in the Western Pennsylvania community and beyond.  

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